Logo of the day: FedEx

Take a look at the logo above. The FedEx logo is a logo that always makes me smile. Not because of the business of parcel delivery (which is great in itself) but because of the cleverness of the logo.

At first glance, it looks like a simple, strong type treatment, but between the "E" and the "x" resides what we learned in corporate communications as the "gift." Look again, do you see the arrow? This is not an accident, and the symbol of the arrow communicates dynamic movement - a subliminal message of motion. The hidden arrow always makes me do a double take, and it is this second look (where I find the arrow) that makes me smile. Finding the arrow is like being in a secret club (a pretty nerdy graphic design club) and it is this attention to detail that makes the FedEx logo the logo of the day.

Stay tuned!
Crisostomo

Mac n Cheese Expert

This guy is obsessed. After watching this video, so am I. I love seeing all the different boxes, and all the terrible design that comes with it. By far my favorite boxes of mac and cheese are the Canadian one and the Dharma Initiative one.

Perhaps in a later post I'll design my ultimate mac and cheese box.

Crisostomo out.

Welcome to my design blog!

Hello! I have decided to create my first ever "design blog" - in which I will do one or more of the following:

- discuss existing designs (typography, packaging, identity)
- showcase original designs (works in progress, fun projects)
- blog about other blogs that inspire me creatively.

Because the third point is the reason I decided to create a blog, I feel it apt to plug their sites here, on my first-ever-design-blog-post!

Ironic Sans:
This blog is amazing - every post makes me say "I wish I had come up with that!" and that is a very good thing. I like the way his mind works, and on this blog you can definitely see it working.

Veerle's blog 2.0
This blog has great illustrator tutorials and cool reviews to boot! Awesome. Also - it made me want a Cintiq. *sigh*

Heather Ink
This blog is what finally pushed me over the edge to start a blog of my own. On this blog there is great graphic design, tutorials, and yes, Patent Illustration. (My favorite kind of illustration... after reading Patently Ridiculous Check it out!

Well, I think we're off to a good start. My goal is to get inspired to the point where I can inspire others. I'm saying inspire a lot. Inspire.

This was fun, and until nextime,
Crisostomo out.